Knowing your audience better can turn this year super profitable for your business. Target audiences are essential in marketing. The ultimate goal of defining your target audience is to convert a group of people into raving fans and, ultimately, customers. You may have one or more target audiences depending on your exact business.
 
Generally, you’ll find two types of target markets — the known audience and the unknown audience. You’re marketing your product or service, but you cannot sell to EVERYONE.
 
Therefore, everything you do is laser-targeted towards attracting and closing that “ideal customer” type, aka your target audience, someone who needs your product or service and is more than happy to pay money to get it. 
 
Learn how to define your target audience in our newest Ebook: "How to define your target audience"!