Powering Business Growth Around the World
For business leaders and teams around the world who demand to thrive and succeed.
THE LEAD ICON values
Be an open book
We are open, honest, and straightforward.
Empower Others
We empower others to achieve their goals.
Never give up
We don't give up when things get challenging.
nice to meet you!
We are on a mission to help 5 million businesses become financially strong and independent. How, you ask? By working alongside and guiding you in growing your business and team so that you can live a more fulfilling life.
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For 18 years we have been starting, building and exiting businesses. We focus on small and medium businesses who make up to $25M in yearly sales.
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We know what it takes to build a great business.
the lead icon philosophy
What sets THE LEAD ICON apart is how we anticipate future trends, provide solutions and stay at the forefront of industry advancements. We do this through our digital products and personalized growth programs.
This future-minded perspective ensures that our clients not only survive but thrive in an ever-evolving global business ecosystem.
Now, imagine a world where businesses aspired to be something better. A world where the team is engaged, skilled and motivated, and customers receive true value for money. Imagine a world where we all worked together and contributed to solving the major issues we face. Now wouldn’t this be a more genuinely rewarding way to grow, work and live? This is why we exist!
Our Vision
We are dedicated to creating vibrant and prosperous economies driven by resilient, purpose-driven and growing businesses.
Our Mission
Our mission is simple: We're here to empower 5 million businesses to break free financially and live life on their terms! How do we do it? We're all about leveling up growth strategies, nailing killer marketing, revamping hiring and talent, boosting profits and smoothing out processes. And we're not just talk - we've got the growth and consulting programs, digital products, and constant support to make it happen.
Meet the Founder
Dijana Dragomirovic, an entrepreneurial CEO and Founder with an MBA and several successful exits under her belt, observed a paradox in the business landscape. While a multitude of small and medium businesses across various industries thrive and consistently generate profits, statistics reveal a concerning trend – approximately 33% of small businesses face failure within the initial two years, with around 50% experiencing closure by the fifth year. Furthermore, only roughly 33% manage to endure beyond a decade.
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Recognising the critical role small and medium-sized businesses play in fueling prosperous economies, Dijana established THE LEAD ICON in 2021 with a mission to address this disparity. With a dynamic and talented global team, the focus is on delivering effective, outcome-based coaching, programs, tools, digital playbooks, knowledge, and industry insights tailored to empower small businesses in their development and growth journeys.
